Snapchat's First Ads Will Appear This Weekend
Snapchat will officially dip its toe in the rich waters of advertising. For the first...
View ArticleSnapchat to feature advertising this weekend, but it's mum on from whom
Snapchat is about to make money. The messaging app based in Los Angeles said Friday that this weekend it plans to place an advertisement in the app, likely a video, that users in the U.S. can...
View ArticleSnapchat Said to Close Yahoo Funding, Still Raising Money
Snapchat Inc. has closed an investment from Yahoo! Inc. (YHOO) and is continuing to raise more money, according to people with knowledge of the matter. Snapchat, which makes a mobile application for...
View ArticleIs Snapchat a good marketing tool for studios?
LOS ANGELES - Ouija generated a lot of hype for being the first movie -- make that any product -- to appear as an ad on Snapchat. But despite all the buzz that was generated among marketers by...
View ArticleHere's The First Ad To Hit Snapchat
Snapchat ads are here. Following its blog post in which it...
View Article'Ouija' likely to outspook Keanu Reeves' 'John Wick' at box office
Looks like board games are on track to make a comeback on the big screen. "Ouija," distributed by Universal Pictures, is expected to top the box office with about $25 million this weekend, according to...
View Article'Ouija' likely to outspook Keanu Reeves' 'John Wick'
Looks like board games are on track to make a comeback on the big screen. "Ouija," distributed by Universal Pictures, is expected to top the box office with about $25 million this weekend, according to...
View ArticleSnapchat's First 'Non-Creepy' Ad Is For A Horror Movie
Snapchat recently announced that it was getting...
View ArticleUniversal Pictures says millions viewed first Snapchat ad, a success
A 20-second trailer for the movie "Ouija" that ended with a terrifying shriek was viewed by millions of people on Snapchat last weekend in what a Universal Pictures executive called a satisfying first...
View ArticleNow it’s Snapchat’s Turn to Monetise (Lowe & Partners Worldwide Ltd)
(Source: Lowe & Partners Worldwide Ltd) GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie 'Ouija'. "It's the...
View ArticleSnapchat's First Advertiser - Hollywood!
Universal Studios is the first advertiser to pay for...
View ArticleFirst Snapchat Ad Ever Gives Users A Fright
Snapchat jumped into the ad game Saturday with its first-ever piece of sponsored content: a 20-second trailer for the new horror movie "Ouija." It's unclear how many of the mobile app's users received...
View ArticleSnapchat Plunges Into Advertisements 'To Make Money,' Releases First...
Snapchat began hosting advertisements on its service...
View ArticleWhat does the future hold for Snapchat ads? Maybe a Ouija board will hold the...
The UpTake: Every hot media company that's built a big audience base without worrying so much about revenue eventually will have to care about money. That moment is now for Snapchat. Oct 20, 2014,...
View ArticleSnapchat Scares Up Advertising Business with ‘Ouija’
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote “Ouija” over...
View ArticleThis Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To...
"Shonduras!" The shouter comes loping down the street. He's tall, roughly 16 years old, wearing a gray-striped tank top, saggy shorts, and a hat over his red hair. "Is that Shonduras?" he asks, panting...
View ArticleSnapchat Conjures Up Advertising Business with ‘Ouija’
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote “Ouija” over the...
View ArticleSnapchat scares up advertising business with 'Ouija'
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote "Ouija" over the weekend. A 20-second trailer for the upcoming horror film...
View ArticleSnapchat messaging app gets its first ad... and it's very creepy
But that’s because it’s a 20-second trailer for horror film Ouija, as company admits ‘we need to make money’ ...
View ArticleSnapchat’s First Ad Is A Movie Trailer for ‘Ouija': See The Ad [Video]
The ad is a brief 20-second trailer for the upcoming horror movie, and it is clearly marked as “sponsored” within the app. The movie ad was purchased by Universal Pictures and was sent to Snapchat...
View Article