A 20-second trailer for the movie "Ouija" that ended with a terrifying shriek was viewed by millions of people on Snapchat last weekend in what a Universal Pictures executive called a satisfying first run at advertising on the messaging app. The sponsored video was the first time Snapchat had been paid to show content to its users, the Los Angeles start-up said last week. Snapchat declined to comment on how the experiment performed. Previous story: Snapchat to feature advertising this weekend, but it's mum on...
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