Horror Flick ‘Ouija’ Outdraws Reeves Assassin Film ‘John Wick’
“Ouija,” the supernatural thriller from Universal Pictures, overcame negative reviews to lead the box office with $20 million in ticket sales, outdrawing action movie “John Wick,” the other big release...
View Article'Nightcrawler' and 'Ouija' top box office with $10.9 million
Add comment Reprints + - Douglas Smith, as Pete, Olivia Cooke, as Laine, and Ana Coto, as Sarah, in "Ouija." Photo Credit: AP / Universal Pictures, Matt Kennedy advertisement | advertise on newsday In...
View Article10 Takedowns That Should Make Audiences Fear Buying a Ticket
“Ouija,” the latest Hollywood production inspired by a board game, hits theaters this weekend, and like board game adaptation “Battleship,” critics hate it. The PG-13 horror movie from Universal...
View Article‘Ouija’ spells threat to intelligence
Repeat after me: It’s an advertisement. It’s a movie. It’s an advertisement. It’s a movie. “Ouija,” a film brought to you by Michael Bay and Hasbro Studios, is both. Believe me, if they could make...
View ArticleBox office report: 'Ouija' almost steals No. 1 spot from 'Nightcrawler'
Halloween doesn’t always fall on a weekend, but when it does, it tends to hit the box office hard: People are too busy dressing up and taking their kids trick-or-treating to go to the movies. And while...
View ArticleHow ‘Ouija’ Went From A $100 Million Risky Blockbuster To Likely Low-Budget Hit
Universal See Also It was originally envisioned as a blockbuster in the vein of “Pirates of the Carribean,” but by the time “Ouija” hits theaters Friday, it will look very different. When Michael Bay‘s...
View ArticleMovie review: "Ouija" traces scares, then falls into horror territory
I can't help wondering what Hasbro executives were thinking in licensing the company's Ouija board property to Universal Pictures. Just how many copies of this seance-themed novelty item — suitable for...
View ArticleUPDATE 1-'Ouija' spells out win on U.S., Canada movie charts
(Adds details, quotes, background) By Lisa Richwine and Chris Michaud LOS ANGELES/NEW YORK Oct 26 (Reuters) - "Ouija", a horror film inspired by the board said to contact the dead, haunted the top of...
View ArticleFriday Box Office: Ouija Pulls Off Halloween Win Over Nightcrawler
When Halloween falls on a Friday you can bet the box office will be pretty underwhelming. With all major studios avoiding the date, Open Road...
View Article’Nightcrawler,’ ‘Ouija’ tie for box office lead
Jake Coyle, Associated Press 2:28 p.m. EST November 2, 2014 When Lou Bloom (Jake Gyllenhaal), a driven man desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between...
View ArticleHalloween 2014: What makes Ouija boards, demon dolls, and evil clowns so...
It is a seemingly perverse instinct: paying £12 to enter a darkened room and be subjected to images specifically engineered to terrify you for 90 minutes. The good news is that you aren't a masochist,...
View ArticleHow Universal Took ‘Ouija’ From Risky Blockbuster to Likely Low-Budget Hit
It was originally envisioned as a blockbuster in the vein of “Pirates of the Carribean,” but by the time “Ouija” hits theaters Friday, it will look very different. When Michael Bay‘s Platinum Dunes...
View Article'Ouija' scares up $20 million in opening weekend; 'John Wick' No. 2
"Ouija” grossed an estimated $20 million at the box office this weekend, outspooking the Keanu Reeves action film “John Wick,” which brought in a better-than-expected $14.2 million. Based on the Hasbro...
View ArticleOuija review: a horror movie for people who hate horror movies
Stop me if you’ve heard this one before. Pretty girl Debbie (former Miss Teen USA Shelley Hennig) rejects a night out with her best friend in order to mess around with an Ouija board. When she hears...
View ArticleIs Snapchat a good tool to market movies?
LOS ANGELES - Ouija generated a lot of hype for being the first movie -- make that any product -- to appear as an ad on Snapchat. But despite all the buzz that was generated among marketers by...
View ArticleSnapchat to feature advertising this weekend, but it's mum on from whom
Snapchat is about to make money. The messaging app based in Los Angeles said Friday that this weekend it plans to place an advertisement in the app, likely a video, that users in the U.S. can...
View ArticleSnapchat Said to Close Yahoo Funding, Still Raising Money
Snapchat Inc. has closed an investment from Yahoo! Inc. (YHOO) and is continuing to raise more money, according to people with knowledge of the matter. Snapchat, which makes a mobile application for...
View ArticleIs Snapchat a good marketing tool for studios?
LOS ANGELES - Ouija generated a lot of hype for being the first movie -- make that any product -- to appear as an ad on Snapchat. But despite all the buzz that was generated among marketers by...
View ArticleHere's The First Ad To Hit Snapchat
Snapchat ads are here. Following its blog post in which it...
View Article'Ouija' likely to outspook Keanu Reeves' 'John Wick' at box office
Looks like board games are on track to make a comeback on the big screen. "Ouija," distributed by Universal Pictures, is expected to top the box office with about $25 million this weekend, according to...
View Article'Ouija' likely to outspook Keanu Reeves' 'John Wick'
Looks like board games are on track to make a comeback on the big screen. "Ouija," distributed by Universal Pictures, is expected to top the box office with about $25 million this weekend, according to...
View ArticleSnapchat's First 'Non-Creepy' Ad Is For A Horror Movie
Snapchat recently announced that it was getting...
View ArticleUniversal Pictures says millions viewed first Snapchat ad, a success
A 20-second trailer for the movie "Ouija" that ended with a terrifying shriek was viewed by millions of people on Snapchat last weekend in what a Universal Pictures executive called a satisfying first...
View ArticleNow it’s Snapchat’s Turn to Monetise (Lowe & Partners Worldwide Ltd)
(Source: Lowe & Partners Worldwide Ltd) GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie 'Ouija'. "It's the...
View ArticleSnapchat's First Advertiser - Hollywood!
Universal Studios is the first advertiser to pay for...
View ArticleFirst Snapchat Ad Ever Gives Users A Fright
Snapchat jumped into the ad game Saturday with its first-ever piece of sponsored content: a 20-second trailer for the new horror movie "Ouija." It's unclear how many of the mobile app's users received...
View ArticleSnapchat Plunges Into Advertisements 'To Make Money,' Releases First...
Snapchat began hosting advertisements on its service...
View ArticleWhat does the future hold for Snapchat ads? Maybe a Ouija board will hold the...
The UpTake: Every hot media company that's built a big audience base without worrying so much about revenue eventually will have to care about money. That moment is now for Snapchat. Oct 20, 2014,...
View ArticleSnapchat Scares Up Advertising Business with ‘Ouija’
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote “Ouija” over...
View ArticleThis Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To...
"Shonduras!" The shouter comes loping down the street. He's tall, roughly 16 years old, wearing a gray-striped tank top, saggy shorts, and a hat over his red hair. "Is that Shonduras?" he asks, panting...
View ArticleSnapchat Conjures Up Advertising Business with ‘Ouija’
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote “Ouija” over the...
View ArticleSnapchat scares up advertising business with 'Ouija'
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social media app to promote "Ouija" over the weekend. A 20-second trailer for the upcoming horror film...
View ArticleSnapchat messaging app gets its first ad... and it's very creepy
But that’s because it’s a 20-second trailer for horror film Ouija, as company admits ‘we need to make money’ ...
View ArticleSnapchat’s First Ad Is A Movie Trailer for ‘Ouija': See The Ad [Video]
The ad is a brief 20-second trailer for the upcoming horror movie, and it is clearly marked as “sponsored” within the app. The movie ad was purchased by Universal Pictures and was sent to Snapchat...
View ArticleSnapchat Freaks Out Users With First Ad for 'Ouija'
Snapchat ads have officially arrived. The photo sharing app's first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija. See also: 9 Things We'd Change...
View ArticleSnapchat's first ever advert for Ouija horror flick scares users - but that's...
Snapchat has been scaring users with its first ever in-app advert: a 20 second trailer for upcoming horror flick Ouija. The company announced last week that they would be sending out the advert to the...
View ArticleSnapchat just ran its first ad and it's for 'Ouija'
Making good on CEO Evan Spiegel's announcement...
View ArticleWeekend Box-Office: ‘Ouija’ &‘Nightcrawler’ Fight For Number 1, ‘Guardians of...
By Rodrigo Perez | The Playlist Sun Nov 02 15:25:19 EST 2014 1 As weekend standards go, it was a poor box-office showing this weekend. Both “Nightcrawler” and “Ouija” fought for the top spot both...
View ArticleSnapchat is adding ads for the first time this weekend
Recent security hiccups aside, Snapchat is almost...
View ArticleGyllenhaal’s ‘Nightcrawler’ in Virtual Tie With ‘Ouija’
Fewer ticket sales because of Halloween led to a box-office virtual tie, with Jake Gyllenhaal’s creepy thriller “Nightcrawler” barely edging out the returning “Ouija” for the No. 1 spot this past...
View ArticleSnapchat's not-so-secret weapon: Live events
The camera follows the first batch of wheelchair racers as they speed through the streets of Manhattan, a few miles from the finish line of the New York Marathon. At the bottom of the screen, a caption...
View Article>Snapchat Has A Deal With BuzzFeed, Vice, And Spotify
Snapchat looks as if it is entering the next stage of monetizing its popular photo-sharing app. Digiday reports that the company is in negotiations with about a dozen media companies to launch a...
View Article3 Reasons Why Snapchat Is On A Rocket Ship To A Mega-IPO
Mike Nudelman/Business Insider In December 2013, most of the tech world was appalled when Evan Spiegel and Snapchat turn downed Facebook’s reported $3 billion acquisition offer. I wrote at the time...
View ArticleThe 'Snappening' photo leak is bad for Snapchat's global buzz
An online leak of supposedly private photos sent by Snapchat users has shaken the confidence of consumers around the world,...
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